Visual Advertising Network for Modern Content Commerce
Visual Content Commerce: Add a “Shop the Look” Experience to Pictures and Videos
Addwalk enables you to link the visual contents of your website with fashion recommendations.
How does it work? Addwalk is a widget that automatically recognizes fashion items in visual contents. The tool then connects these items with products of shops stored in our database and suggests them to the visitors of your website.
How do you benefit? Our widget adds a “shop the look experience” to your website. This provides your visitors with an additional and interactive value, setting your online presence apart from the competition. Additionally, you receive a credit for each click on your widget.
What do we offer? An interactive and easy-to-use widget, which distinguishes itself from usual online advertising – and therefore enjoys a particularly high rate of interaction.
Via our Addwalk widget, visitors see the visual contents of your website in the context of matching products – immediately and directly clickable. In this way, your website informs and inspires visitors, thereby gaining an added value. This accounts for the high acceptance of Addwalk among online users.
The widget is not a typical, static advertising format as, e.g., a banner. Instead, it appears as a small and unobtrusive “plus” icon above images and videos, highlighting specific fashion items. Consequently, it does not trouble visitors, while at the same time enabling them to ‘play’ and interact with the contents.
In comparison to other advertising formats, the rate of interaction of Addwalk is above average: More than 5 percent of all website users click on the little “plus” icon of our widget. In the end, the more users click on the widget on your website, the higher your profit will be.
Addwalk works fully automatically, thank to artificial intelligence (AI). It independently recognizes fashion items in the pictures and videos – and finds similar or identical products in our database. Good for you: Once the widget is embedded in your website, there is nothing more to do for you.
Simple Use The integration, use, and optimization of Addwalk do not require any IT experts. The widget is embedded as a JS snippet on the website, which is also possible by means of marketing tools. To this end, it is fully compatible with, e.g., Google’s “DoubleClick” and “Tag Manager”.
Guaranteed Hits For your visual content, Addwalk always finds the perfect match: both exactly corresponding products but also very similar ones. In this way, the widget delivers a hit for every image of video and provides website visitors with a seamless brand experience.
We offer you different types and layouts of widgets, precisely to your needs. Via the admin panel, you can also adjust the color, size, and position of Addwalk yourself. Additionally, you are able to limit the product matches, e.g., in view of the price range.
Fault-free Operation The widget resists even strong traffic on your website: Thanks to the automatically scalable structure, performance losses during peak hours are nearly impossible. And for the unlikely case that our database should be difficult to reac, we have created Addwalk in such a way that this does not influence your site’s performance.
Live Statistics Once per month, we invoice all clicks via your widget. The accounting and compensation are automatically processed via your Addwalk account. The admin panel also offers live statistics, enabling you to always keep an eye on the performance of your widget.
Top Service We aim at getting the best out of our service. This is why we will be happy to help you in integrating and optimizing Addwalk on your website. Additionally, we continually optimize our database to improve the fashion matches for your content.
Our Technology at a Glance
The integration of the widget is done via a code snippet, if desired with the help of marketing tools.
The technical infrastructure behind Addwalk is automatically scalable and thus meets even strong traffic.
In your admin panel, you can adjust the widget individually, check the statistics, and call up credit notes.
Our flexible infrastructure comprises the widget’s delivery, calculation of images, and matching of products.
The widget is placed above images or videos and can thus be used in addition to classical advertising.
It’s as Easy as That
You request a demo account.
We get back to you as soon as possible and, straight away, create your user account.
You tell us the desired look and position of your widget on your website.
According to your wishes, we deliver the tool to you.
You integrate the widget on your website.
Here, you can request a non-binding demo and personal information!